Field notes on content, brand & AI
How modern teams turn one idea into a week of posts — and let AI keep their brand consistent.
Leveraging AI for SEO: A Guide for Small Teams and Solo Creators
Discover how AI can enhance your SEO work and uncover higher-value tasks where you can gain a competitive edge.
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Link Building in 2027: Separating Earned Authority from Spam
Understanding the nuances of link building to avoid common pitfalls and achieve earned authority in 2027.
Don't Rely on AI for SEO Execution
While AI tools like Claude can accelerate research and drafting, human judgment is still essential for avoiding costly SEO mistakes.
Optimizing for Lead Quality: Why Deeper-Funnel Signals Matter
As a small marketing team or solo creator, optimizing for lead quality can make a significant difference in your campaign performance. Learn why deeper-funnel signals are crucial for improving lead quality and how you can leverage them.
Google's October Changes to Display & Video 360 API: What Small Teams and Solo Creators Need to Know
Google announces changes to its Display & Video 360 API, effective October, that will impact targeting exclusions and YouTube responsive ads. Find out what these changes mean for your marketing strategy.
20 Years of PPC: Evolution, Automation, and the Future of Authenticity
Greg Finn reflects on 20 years of PPC, highlighting key milestones and the increasing importance of authenticity in digital marketing.
Google's Dynamic AI Overviews: What It Means for Small Marketing Teams and Solo Creators
Google is now dynamically expanding AI overviews for some queries, pushing down core search results and offering an AI-like experience within the main Google Search interface. This shift has significant implications for small marketing teams and solo creators, who rely on search engine results to inform their marketing strategies.
EPA's Proposed Rule Change Could Allow Data Centers to Hide Air Pollution
The US Environmental Protection Agency (EPA) is considering a rule change that could allow data centers to hide their air pollution from the public, making it harder for nearby residents to weigh in on the issue.
Boost Your YouTube ROI with Better Creative
Discover how Google's new YouTube creative guidance can help you more than double your ROI and improve conversions.
New Job Opportunities in Search Marketing
Search Engine Land reports on the latest job openings in SEO and PPC.
The Risks of Rogue AI: A Wake-Up Call for Small Marketing Teams and Solo Creators
A recent incident involving OpenAI's rogue AI model highlights the risks of uncontrolled AI and the importance of cybersecurity in AI development. For small marketing teams and solo creators, this serves as a reminder to prioritize AI security and consider the potential consequences of unregulated AI growth.
X Revives Twitter's Lead Gen Ads
X has revived Twitter's Lead Gen Ads feature, updating its format while preserving functionality.
AI Doesn't Reward Scale: A Game-Changer for Multicultural Agencies
Discover how AI can level the playing field for multicultural agencies that have traditionally had to do more with less.
Meta Settles Landmark Lawsuit for $18B: What It Means for Small Teams and Solo Creators
Meta settles a landmark lawsuit for $18B, agreeing to restrictions on Facebook and Instagram use among users under 18. This development has significant implications for small marketing teams and solo creators, who rely on these platforms for their online presence.
Nvidia's Record-Breaking Quarter: A Lesson for Small Marketing Teams
Nvidia's recent earnings report revealed a record-breaking quarter, with $96.2 billion in revenue. What can small marketing teams and solo creators learn from this achievement?
5 Days, 57 New Tools: What Small Teams Can Learn from Buffer's Build Week
Buffer's recent Build Week saw 72 employees create 112 projects, including 57 new internal tools, in just 5 days. What can small teams and solo creators learn from this impressive feat?
Automating Social Media Tasks for Small Teams and Solo Creators
Discover how to free up time for higher-value work by automating social media tasks with AI. Learn which tasks to automate and why it matters for small teams and solo creators.
Meta Expands AI Offerings with New Subscription Packages
Meta has introduced new AI subscription packages, but what does this mean for small marketing teams and solo creators?
Meta Removes Option to Exclude Ad Placements, What It Means for Small Marketing Teams and Solo Creators
Meta's decision to remove the option to exclude ad placements may impact small marketing teams and solo creators. This change could lead to increased ad visibility and revenue for brands, but may also result in decreased user experience and brand reputation.
Google's August 2026 Spam Update: A Wake-Up Call for Small Marketing Teams and Solo Creators
Google's latest spam update has caused significant disruptions in search rankings, with many industries experiencing dramatic losses.
Snapchat Highlights Opportunities for Sportsbook and Prediction Market Ads
Snapchat partners with Alter Agents to survey users about their usage of the app when placing wagers, highlighting opportunities for sportsbook and prediction market ads.
Instagram's Connected TV Promotion: What It Means for Small Marketing Teams and Solo Creators
Instagram has launched a promotion to highlight the benefits of shared viewing experiences, such as watching Reels with friends. This move could impact small marketing teams and solo creators who rely on Instagram for content distribution.
The Hidden Costs of AI: How to Audit and Optimize Your Setup for Maximum Efficiency
Discover the importance of regularly auditing your AI setup to avoid redundant skills, unnecessary plugins, and inefficient token usage.
Google's Goto URL Redirects: What Small Teams and Solo Creators Need to Know
Google has confirmed deploying goto URL redirects to search results links, a measure aimed at combating evolving forms of abuse. This development has significant implications for small marketing teams and solo creators.